September 27, 2006
Is It Alive or Dead?
Last time I wrote about a report that was spread over the internet about the Death of Adsense. A day or so ago, I read the second part of the story entitled Life After Adsense.
In this report the author, introduces us to a concept called click flipping. Click flipping involves the use of CPA ad monetization of your website with traffic driven to it primarily by PPC (like Adwords). In the raw sense, Click Flipping is really like CPA arbitrage; the intent being that you make more money on your CPA conversions than what it costs you for your PPC click traffic.
In the basic sense, I like the concept of click flipping. However, it may not be for everybody since you really have to be careful and know what you are doing when using PPC to drive traffic as costs can accumulate quickly.
As for me, I will probably try click flipping but I will take it slowly as to make sure I don’t get myself into any PPC cost trouble. Just so you know, and as I have indicated in previous posts to this blog, I like making money with CPA ads. They can be very profitable if you put the ads on a page that is set up to convert well. You are somewhat limited however in your ability to split test and track what you are doing since the advertiser controls the ad code which you just place on your site. But all in all, CPAs offer an attractive Adsense alternative.
But, is Adsense really dead? I don’t think so. I just think that changes are necessary to keep up with Google and how they rank your web pages. Right now, I think relevancy is the key and there are techniques and methods emerging like LSI that promise to get Google’s attention to your site. Google only wants to deliver the best search result thay can to their customer and they are trying hard to be good at it. So, that means that you may have to implement a little bit of a different approach to your Adsense strategy to try and make up lost ground - but it may be that you can never experience performance like you could in the past. You’ll have to find that out for yourself.
Does all this make me want to give up on Adsense? Heck no. It just means that tweaks are in order and… diversification.
Why diversification? Because I don’ think it is a good idea to put all your eggs in one basket. So for me, I am going forward with revisions to my Adsense Strategy while also implemeting CPA ad web sites so my business will be diverse and continue to grow.
Oh, just so you are aware… the author of the Life After Adsense eludes that he may have some kind of community put together where you may be able to participate in the Click Flipping Strategy. This system, I believe, may mimic his Adsense system (spoke about in the ebook) called The Passive Income Generator. I currently participate in that system (its free) and it essentially is a system where participant websites are linked together with blog farms driving more links and traffic for Adsense and/or affiliate income. The Passive Income Generator system is quite elaborate and well thought out. Look for the Click Flipping system to be similar. I just have this feeling…
Best of Luck,
Greg
Tags: Click Flipping, Life After Adsense, Death of Adsense, Adsense is Alive, CPA Networks, CPA, Adsense Alternative
